{"id":95,"date":"2006-10-25T18:17:43","date_gmt":"2006-10-25T23:17:43","guid":{"rendered":"http:\/\/izarnotegui.com\/gina\/2006\/10\/25\/dove-evolution-cuan-real-es-la-belleza\/"},"modified":"2006-10-25T18:17:43","modified_gmt":"2006-10-25T23:17:43","slug":"dove-evolution-cuan-real-es-la-belleza","status":"publish","type":"post","link":"https:\/\/izarnotegui.com\/gina\/marketing\/dove-evolution-cuan-real-es-la-belleza\/","title":{"rendered":"Dove evolution, cuan real es la belleza?"},"content":{"rendered":"<div align=\"center\">\n<object width=\"425\" height=\"350\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/iYhCn0jf46U\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/iYhCn0jf46U\" type=\"application\/x-shockwave-flash\" wmode=\"transparent\" width=\"425\" height=\"350\"><\/embed><\/object>\n<\/div>\n<p> <!--more--><\/p>\n<p>Este es un muy buen comercial preparado por la agencia <a href=\"http:\/\/www.ogilvy-canada.com\">Ogilvy Toronto<\/a> para <a href=\"http:\/\/www.campaignforrealbeauty.ca\/\">Dove<\/a>, donde se muestra la manipulaci\u00f3n a la que muchas veces es sometida la \u00abbelleza\u00bb de las supermodelos que vemos todos los d\u00edas en los medios de comunicaci\u00f3n. Para que vean, con un buen maquillaje y unos cuantos retoques fotogr\u00e1ficos, cualquiera puede ser \u00abmodelo\u00bb. Al final el slogan es contundente: \u00abNo wonder our perception of beauty is distorded\u00bb algo asi como: \u00abCon raz\u00f3n nuestra percepci\u00f3n de belleza est\u00e1 distorcionada\u00bb.<\/p>\n<p>En <a href=\"http:\/\/www.paulbeelen.com\/blog\/?p=364\">Paulbeleen.com<\/a> hay una peque\u00f1a entrevista con Tim Piper de <a href=\"http:\/\/www.ogilvy-canada.com\">Ogilvy Toronto<\/a>, donde cuenta que gracias al efecto <a href=\"http:\/\/izarnotegui.com\/gina\/2006\/09\/28\/marketing-viral-la-publicidad-es-contagiosa\/#more-81\">viral<\/a> del comercial (web, mails y youtube) en poco tiempo se convirti\u00f3 en un \u00e9xito en Intenet, y que solo despu\u00e9s, cuando el cliente vi\u00f3 estos resultados, decidi\u00f3 colocar el comercial en televisi\u00f3n tambi\u00e9n. Muy interesante!!<\/p>\n<p>Cr\u00e9ditos:<br \/>\nClient: Unilever\/Dove<br \/>\nAgency: Ogilvy, Toronto<br \/>\nCreative Director: Janet Kestin, Nancy Vonk<br \/>\nAssociate Creative Director\/Writer\/Art Director: Tim Piper\/Mike Kirkland<br \/>\nProducer: Brenda Surminski<br \/>\nDirector: Yael Staav (Production company) and Tim Piper (agency)<br \/>\nProduction Company: Reginald Pike, Toronto<br \/>\nDirector of Photography: Tico Poulakakis<br \/>\nProducer: Jennifer Walker<br \/>\nExecutive Producer: James Davis, Josefina Nadurata<br \/>\nEditorial: Paul Gowan, Rogue, Toronto<br \/>\nAnimation: Kevin Gibson, Soho Post, Toronto<br \/>\nPhotographer: Gabor Jurina<br \/>\nMake-up: Diana Carreiro<br \/>\nMusic: Vapor<\/p>\n<p>[tags]publicidad,dove,dove evolution,comerciales,belleza,marketing,marketing viral, emarketing,ogilvy[\/tags]\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,29,11,15,18,23],"tags":[],"class_list":["post-95","post","type-post","status-publish","format-standard","hentry","category-below-the-line","category-e-marketing","category-marketing","category-marketing-viral","category-publicidad","category-videos"],"_links":{"self":[{"href":"https:\/\/izarnotegui.com\/gina\/wp-json\/wp\/v2\/posts\/95","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/izarnotegui.com\/gina\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/izarnotegui.com\/gina\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/izarnotegui.com\/gina\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/izarnotegui.com\/gina\/wp-json\/wp\/v2\/comments?post=95"}],"version-history":[{"count":0,"href":"https:\/\/izarnotegui.com\/gina\/wp-json\/wp\/v2\/posts\/95\/revisions"}],"wp:attachment":[{"href":"https:\/\/izarnotegui.com\/gina\/wp-json\/wp\/v2\/media?parent=95"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/izarnotegui.com\/gina\/wp-json\/wp\/v2\/categories?post=95"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/izarnotegui.com\/gina\/wp-json\/wp\/v2\/tags?post=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}